That evolution has been gradually occurring since Jon Goldwater stepped into the role of Archie Comics CEO and publisher in 2009. But with sales diminishing through the ’80s, ’90s, and ’00s, Riverdale and its inhabitants needed to evolve if the company was going to flourish - or even just survive - in the 21st century. The publisher was tethered to a cartoony, simplistic art style, and the safety of the visuals was reflected in the stories, which rarely took risks and consistently returned to well-trodden narrative territory: Archie stuck in his love triangle, Betty and Veronica vying for Archie’s affection, Jughead avoiding romance in favor of gastronomic satisfaction. While certain elements like fashion and technology changed to reflect modern trends, the general appearance and content of the Archie series remained a throwback to a more innocent, naive past. But it was the visual aesthetic first established by artist Dan DeCarlo in the late 1950s that ultimately defined the look of Archie Comics for the next half a century. Inspired by MGM’s Andy Hardy films of the 1930s, Riverdale - the home of Archie Andrews, Betty Cooper, Veronica Lodge, and the rest of the Archie gang - is a place where soda shops are still the preferred teen hangout spots and adolescent love triangles never end because the characters never age.Īrchie himself debuted in December 1941, in Pep Comics No. The reputation of Archie Comics is built on an idealized American city frozen in time.
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May 2023
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